Joi Ito’s Web: Ad-Butterfly handler om ad-butterfly. Howard Rheingold sendte denne siden som respons på en utfordring han fikk i seminaret med ANFO onsdag 25. Selv sier de som lagde det:
After testing the system and talking to bloggers, advertisers and readers of the blogs, we’ve found that we have a win-win in terms of trust. The bloggers like that they get to choose the ads. The advertisers like that they are paying for space on pages of bloggers who like them. The readers like that the ads are either releveant or at least in some way endorsed by the bloggers and say they are more likely to trust or click the ads.
Det finnes sikkert en rekke tilsvarende systemer. Har du noen eksempler?
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Tags: advertising
